Head of SEO and Owned Media at Study.com

Company: Learning SEO
Location: Mountain View
Posted on: February 15, 2025

Job Description:

This role is based in our Mountain View, CA office and is hybrid in office Mondays, Wednesdays, and Thursdays.What You'll Do:

• Develop and execute a comprehensive SEO strategy to increase organic search traffic, improve SERP rankings, and drive user engagement for our key direct-to-consumer business segments.
• Analyze and leverage data-driven insights to identify growth opportunities and optimize content across multiple owned media platforms - including Google Search, YouTube, TikTok, forums and more.
• Conduct technical SEO audits and implement necessary changes to improve site architecture, performance, and other technical elements affecting SEO performance.
• Direct with cross-functional teams, including content, marketing, product, and engineering, to help meet SEO goals which are aligned with company objectives.
• Develop and execute strategy to grow the brand, scale outreach and ultimately increase authority, relevant mentions and backlinks.
• Lead strategy and execution for LLM injection and staying relevant in a shifting SEO landscape (AI Overviews, ChatGPT Search, Perplexity, etc.)
• Lead, mentor, and grow the global owned media and SEO team, providing guidance, setting expectations and driving accountability to achieve team and company goals.
• Manage relationships with any SEO-related external vendors or partners as needed.
• Stay updated with the latest SEO trends, Google algorithm updates, and industry best practices to ensure a competitive edge in search rankings.
• Optimize the use of machine learning tools, AI and AI agents / automation to enhance team efficiency across all parts of the SEO optimization workflow to maximize SEO performance at scale.
• Manage the team that is responsible for scaling Study.com's ambassador and influencer program in owned media channels through strategic content initiatives and partners.
• Monitor, report, and analyze SEO and owned channels performance metrics, adjusting strategies as needed to achieve desired results.
• Leverage SEO to change the world and do well by doing good.What You'll Bring to the Role:
• 15+ years of experience in SEO with a track record of successfully managing and growing high-traffic websites (direct to consumer and SaaS experience a plus).
• Demonstrated mastery of "hands on" or "hands off" approaches as a leader. Know the details in your area while understanding the broader strategy to connect the dots quickly. Must be willing and able to lead a team as well as roll up their sleeves to get things done.
• Proven experience directly inspiring and managing high performance teams in a dynamic fast-paced environment that requires executional excellence and speed.
• Strong understanding of ranking factors, search engine optimization practices, and content marketing strategies, including how AI impacts the future of SEO.
• High technical proficiency with SEO tools (e.g., SEMrush, Ahrefs, Moz, SimilarWeb), web analytics and data analysis (Excel, Tableau, BigQuery).
• Experience with AI and machine learning applications in SEO and content marketing.
• Excellent analytical, organizational, and project management skills.
• Strong communication and interpersonal abilities to effectively collaborate all levels and stakeholders.
• Ability to think creatively, strategically, and identify and resolve problems efficiently.
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Keywords: Learning SEO, Mountain View , Head of SEO and Owned Media at Study.com, Advertising , Mountain View, California