Senior Lifecycle Marketing Manager

Company: EarnIn
Location: Mountain View
Posted on: February 14, 2025

Job Description:

About EarnInAs one of the first pioneers of earned wage access, our passion at EarnIn is building products that deliver real-time financial flexibility for those with the unique needs of living paycheck to paycheck. Our community members access their earnings as they earn them, with options to spend, save, and grow their money without mandatory fees, interest rates, or credit checks.We're fortunate to have an incredibly experienced leadership team, combined with world-class funding partners like A16Z, Matrix Partners, DST, Ribbit Capital, and a very healthy core business with a tremendous runway. We're growing fast and are excited to continue bringing world-class talent onboard to help shape the next chapter of our growth journey.Position SummaryWe're seeking a self-starter and results-driven lifecycle marketer to lead our efforts focused on driving adoption and retention of EarnIn's core product, Cash Out. In this highly visible role, you'll collaborate with product marketing, product, analytics, and our creative partners. Together, you will design and execute data-driven marketing programs that leverage owned channels (email, SMS, push, and in-app messaging) to drive activation, retention, and winback metrics.To succeed in this role, you will need to be performance-driven, have strong attention to detail, an entrepreneurial spirit, and a curious mind.What You'll Do:

• Own lifecycle marketing growth strategies and execution across owned channels (email, SMS, push, in-app) to drive adoption and retention of EarnIn's core product.
• Collaborate with Product and Product Marketing to create seamless customer experiences between the product and owned channels.
• Manage end-to-end creation of highly targeted and personalized initiatives in our customer engagement platform, Braze.
• Analyze customer data to segment audiences and personalize messaging for maximum engagement, in partnership with our Analytics team.
• Develop testing plans in partnership with Analytics to continually optimize communications.
• Write detailed briefs for Creative to ensure execution expectations are met.
• Ensure flawless execution of campaigns.
• Proactively identify and execute new opportunities that provide incremental value to Community Members.What We're Looking For:
  • 6+ years leading the end-to-end development of multi-channel lifecycle marketing initiatives from strategy to execution to optimization, working with cross-functional partners.
  • 2+ years working on mobile app marketing using email, push, SMS, and in-app messaging channels strongly preferred.
  • Demonstrated expertise in iterative testing and campaign optimization through A/B and/or multivariate testing.
  • Data-centric mindset. Proficiency in utilizing analytical tools such as Tableau, Looker, Periscope, etc., to craft compelling narratives that highlight the performance of campaigns.
  • Comfortable writing briefs and working with great creative minds.
  • Complete understanding of the different stages of lifecycle marketing and journey mapping, with preference for experience across multiple stages of the lifecycle versus just acquisition.
  • Understanding the nuance between nurturing and selling.
  • Proficient in marketing automation platforms such as SFMC, Braze, Iterable, etc., or willingness to learn.
  • Incredibly inquisitive and customer-centric, with a desire to know why people do what they do and how to improve their lives.
  • Strong attention to detail, with a sense of achievement when finding errors during QA.At EarnIn, we believe that the best way to build a financial system that works for everyday people is by hiring a team that represents our diverse community. Our team is diverse not only in background and experience, but also in perspective. We celebrate our diversity and strive to create a culture of belonging.
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Keywords: EarnIn, Mountain View , Senior Lifecycle Marketing Manager, Executive , Mountain View, California