Consumer Communications Lead

Company: Lionheart Ventures
Location: San Francisco
Posted on: November 10, 2024

Job Description:

About the role
Anthropic is seeking a dynamic and experienced Consumer Product Communications Lead to spearhead our consumer communications program. As a key member on the Communications team, you will drive the strategy and execution to establish Anthropic and Claude as household names. This role demands a rare blend of strategic vision, hands-on expertise, and the ability to translate complex AI concepts into compelling narratives for everyday consumers.
This role reports into the Head of Product Communications and offers a unique opportunity to shape the narrative of AI in consumer spaces and play a crucial part in Anthropic's mission to build beneficial AI systems that positively impact people's daily lives.

Responsibilities:

• 
  
• Lead and own the development and execution of Anthropic's comprehensive consumer-focused communications strategy
  
• Serve as the primary SME of our consumer storytelling, crafting narratives that resonate with mainstream audiences
  
• Drive proactive media relations efforts, securing high-impact coverage in top-tier consumer, lifestyle, and mainstream outlets across print, digital, and broadcast platforms
  
• Identify and capitalize on cultural trends to showcase Claude's relevance and capabilities
  
• Collaborate closely with Sales, Partnerships, Product, Marketing, Legal, and other Communications team members to develop integrated campaigns
  
• Prepare and coach Anthropic spokespersons for consumer-focused media engagements
  
• Monitor and analyze consumer trends, competitor activities, and public sentiment to inform strategy
  
  You may be a good fit if you have:
  
  • 
    
  • 10+ years of experience in consumer and/or consumer product communications, with a strong focus on consumer technology or culture/lifestyle communications
    
  • Demonstrated ability to thrive in a fast-paced environment, with a proven track record of leading successful consumer communications programs for notable brands
    
  • Exceptional strategic thinking, writing, and storytelling skills, with the ability to distill complex technology into relatable narratives for mainstream consumers
    
  • Strong media relations skills with established relationships in relevant media circles
    
  • Experience successfully working and collaborating with Sales, Partnerships, Marketing, Product, and others to tell impactful stories
    
  • Demonstrated ability to lead and execute consumer communications strategies from conception to implementation
    
  • Deep understanding of consumer behavior and ability to identify compelling AI use cases
    
  • Creative mindset with a talent for spotting and leveraging cultural trends
    
  • Proactive and scrappy approach, combining strategic thinking with a willingness to roll up your sleeves
    
  • Strong project management and analytical skills
    
  • Collaborative leadership skills to influence stakeholders at all levels
    
    Deadline to apply:None. Applications will be reviewed on a rolling basis.
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Keywords: Lionheart Ventures, Mountain View , Consumer Communications Lead, Other , San Francisco, California