Growth Marketing Manager

Company: Foursquare
Location: San Francisco
Posted on: November 8, 2024

Job Description:

About Foursquare:
Foursquare is the leading independent location technology and data cloud platform dedicated to building meaningful bridges between digital spaces and physical places. Our proprietary technology unlocks the most accurate, trustworthy location data in the world, empowering businesses to answer key questions, uncover hidden insights, improve customer experiences, and achieve better business outcomes. A pioneer of the geo-location space, Foursquare's location tech stack is being utilized by the world's largest enterprises and most recognizable brands.
About the role:
Foursquare is looking for a Growth Marketing Manager to join our team located in or near one of our office hubs - New York City, Chicago, Seattle, San Francisco; on a hybrid schedule of T,W,TH in office.
As our Growth Marketing Manager, you'll lead the creation and execution of marketing campaigns for new business and customer marketing, and partner with marketing colleagues and other departments to shape the demand generation, brand presence, and marketing channel strategy for Foursquare.
The ideal candidate will have deep expertise in marketing tools and technology, and understand how to translate product and brand messaging into campaigns that connect with our audience and provide measurable value to them.
In this role, you'll

• 
  
• Manage and execute Foursquare's demand gen and customer growth marketing strategy. The role will be focused on acquiring net new customers for our marketers products, and growing upsell/cross-sell opportunities within our existing business.
  
• Develop the demand generation strategy to support lead gen (MQLs), new pipeline, and bookings goals for the marketers segment, while nurturing existing customer contacts and reaching new ones to create cross/upsell opportunities. Align on campaign goals, channels, and asset creation with department leads in campaign briefs, and leading execution through launch.
  
• Manage website thought leadership content creation based on our target audiences' behaviors and interest. Partner with marketing operations and product marketing to create evergreen and topical blogs and premium content for the website.
  
• In coordination with marketing operations, manage and lead 2+ contract specialists in paid media and organic social media management, creating budgets, goals, conversion assets like landing pages, and developing an ongoing social content strategy and calendar.
  
• Build a deep understanding of marketing technologies, processes, and systems necessary to reach our audiences in digital channels such as SEO/SEM, display, social media, email marketing, web, and video.
  
• Collaborate with customer success and product marketing teams to identify and execute opportunities for upsell/cross-sell within our existing customer base, creating unique content and campaigns that enhance our value to our customers and create opportunities.
  
• Drive the execution, monitoring and measurement of marketing programs and their success. In partnership with marketing operations, monitor and report on campaign performance using KPIs focused on key account penetration and engagement.
  
• Compile and report on campaign and channel performance and results. Adjust programs/strategies using data and feedback from existing and previous campaigns.
  
  What you'll need
  
  • 
    
  • 5+ years of experience in B2B, startup, or tech marketing.
    
  • Proven track record of building and scaling campaigns with a strong focus on ROI.
    
  • In-platform execution experience setting up and managing paid media campaigns in LinkedIn, X, Google, etc.
    
  • In-platform execution experience setting up and managing campaigns, workflows, forms, emails, and social publishing in HubSpot.
    
  • Analytical with a strong attention to detail.
    
  • Ability to operate independently and effectively to manage multiple projects and deadlines.
    
  • Expertise in Google Analytics, HubSpot, Salesforce, and similar platforms.
    
  • Experience working in a project management tool such as Asana, JIRA, Workfront, Canva, etc.
    
  • Your own unique talents! If you don't meet 100% of the qualifications outlined above, we encourage and welcome you to still apply!
    
    Benefits and Perks
    
    • 
      
    • Flexible PTO - rest and recharge when you need it!
      
    • Industry Leading Healthcare - comprehensive and competitive health, vision, dental, life insurance
      
    • Savings and Investments - 401(k) with company match
      
    • Equipment Setup - you will receive all necessary hardware for your job function
      
    • Family Planning and Fertility Programs - programs via Carrot
      
    • Employee Resource Groups - to help you stay connected
      
    • Hybrid Work Schedule for in-person collaboration on Tuesdays, Wednesdays, and Thursdays.
      
      At Foursquare, we are committed to providing competitive pay and benefits that are in line with industry and market standards. Actual compensation packages are based on a wide array of factors unique to each candidate including but not limited to skill set, years & depth of experience, and specific office location.
      The annual total cash compensation range is $80,000 - $110,000, howeveractual salaries can vary based on a candidate's qualifications, skills and competencies, as well as location.
      Salary is just one component of Foursquare's total compensation package, which includes restricted stock units, multiple health insurance options, and a wide range of benefits!
      Things to know---
      Foursquare is proud to foster an inclusive environment that is free from discrimination. We strongly believe in order to build the best products, we need a diversity of perspectives and backgrounds. This leads to a more delightful experience for our users and team members. We value listening to every voice and we encourage everyone to come be a part of building a company and products we love.
      Foursquare is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected Veteran status, or any other characteristic protected by law.
      
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Keywords: Foursquare, Mountain View , Growth Marketing Manager, Executive , San Francisco, California