Manager, Growth Marketing

Company: Aircall
Location: San Francisco
Posted on: November 8, 2024

Job Description:

Aircall is a place where voices are valued.Backed by over $220 million of investment since 2015, we create technology that fuels accessible, transparent and collaborative communication to empower our base of 18,000+ customers (and growing) to make authentic, human connections.Conversation is a cornerstone of our culture. Wherever our people find themselves in the Aircall world - Paris, New York, San Francisco, Sydney, Madrid, London, Berlin, or at home - everyone has a voice that is valued.Whatever your background, wherever you're from - we want you to join the conversation. Let's talk.About the role:The Manager, Growth Marketing role sits within the Growth Marketing Team and is responsible for implementing successful demand generation strategies that drive revenue growth. You will be responsible for developing, executing, and optimizing multi-channel campaigns to generate qualified leads, nurture prospects, and ultimately contribute to our company's growth objectives. This position can be based in the Bay Area or in our NYC HQ.What you'll do:

• Develop and implement a comprehensive demand generation strategy to meet company revenue and growth targets.
• Collaborate with cross-functional teams (Sales, Customer success, regional teams) to align demand generation strategies with overall business objectives.
• Plan, execute, and optimize multi-channel marketing campaigns including email, social media, SEO, content marketing, and events.
• Monitor and analyze campaign performance, adjusting tactics to maximize ROI and achieve KPIs.
• Drive the creation and management of inbound and outbound lead generation programs to support target account lead acquisition and nurture existing prospects.
• Implement lead scoring and nurturing processes using marketing automation tools.
• Collaborate with the content team to create compelling content that supports demand generation efforts, such as whitepapers, ebooks, webinars, and customer stories.
• Ensure all content is optimized for lead generation and aligned with the buyer's journey at every stage.
• Utilize analytics tools to track, measure, and report on the effectiveness of demand generation campaigns.
• Provide insights and recommendations based on data to improve campaign performance and drive decision-making.
• Manage the demand generation budget, ensuring effective allocation of resources to maximize campaign impact.
• Monitor and control campaign expenditures to stay within budget: events, outside vendors, and other vendors.
• Present results and findings to senior leadership as required.
• Work closely with Marketing Ops, RevOps, and Data teams to ensure we have the right attribution and reporting in place to deliver an effective digital marketing program.What you'll bring:
  • 5 years+ experience working digital advertising, ideally in a B2B SaaS environment or an agency working with B2B clients.
  • Deep expertise of revenue marketing, ABM, intent data, and demand generation best practices.
  • Knowledge of the wider digital marketing environment. Experience with content marketing and lifecycle campaigns a plus.
  • Experience working with and implementing marketing automation and CRM systems.
  • Expert of Analysis & Reporting Tools (GA4, attribution tools etc.)
  • Creation of assets, copy, AB tests, data driven files.
  • Ability to audit accounts and make recommendations.
  • Excellent knowledge of Google Sheets/Excel.Salary:$120,000 - $150,000 a yearThe actual salary offered will carefully consider a wide range of factors, including your skills, qualifications, location and experience.Key traits we look for:You are coachable, you are resilient, you are solution oriented coming to the table with great ideas, and you find the fun in a good challenge!We will invest in you, as you invest in us. We believe that owning your growth and owning your success starts with you, but it's up to us to help provide the platform for learning, growing and building your career!Aircall is constantly moving forward. We're building new roads to complete our journey, and we're taking people with us who have the same builder mentality.Let's grow together: Aircall is a place for those who dare to be bold and seek responsibility, excellence, and the opportunity to push themselves to new heights.We're creating a place where great people trust one another and thrive together.Why join us?Key moment to join Aircall in terms of growth and opportunities
    • Our people matter, work-life balance is important at Aircall
    • Fast-learning environment, entrepreneurial and strong team spirit
    • 45+ Nationalities: cosmopolite & multi-cultural mindset
    • Competitive salary package & equity
    • Medical, dental, and vision insurance is 100% covered
    • 401k plan with company matching!
    • Unlimited PTO - take the time you need to come to work feeling great!
    • Wellness, internet, and childcare reimbursements
    • Generous parental leave policyDE&I Statement:At Aircall, we believe diversity, equity and inclusion - irrespective of origins, identity, background and orientations - are core to our journey.We pride ourselves on promoting active inclusion within our business to foster a strong sense of belonging for all. We're working to create a place filled with diverse people who can enrich and learn from one another. We're committed to ensuring that everyone not only has a seat at the table but is valued and respected at it by providing equal opportunities to develop and thrive.We will constantly challenge ourselves to make sure that we live up to our ambitions around diversity, equity and inclusion, and keep this conversation open. Above all else, we understand and acknowledge that we have work to do and much to learn.Want to know more about candidate privacy? Find our
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Keywords: Aircall, Mountain View , Manager, Growth Marketing, Executive , San Francisco, California