Performance Marketing Manager

Company: Airwallex
Location: San Francisco
Posted on: November 6, 2024

Job Description:

About AirwallexAirwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 100,000 businesses worldwide - including Brex, Rippling, Navan, Qantas, SHEIN and many more - with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.Proudly founded in Melbourne, we have a team of over 1,500 of the brightest and most innovative people in tech located across more than 20 offices across the globe. Valued at US$5.6 billion and backed by world-leading investors including Sequoia, Lone Pine, Greenoaks, DST Global, Salesforce Ventures and Mastercard, Airwallex is leading the charge in building the global payments and financial platform of the future. If you're ready to do the most ambitious work of your career, join us.About the teamThe Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.What you'll doYou will be responsible for conducting in-depth data analysis to uncover valuable insights and trends that inform strategic decision-making. Your ability to anticipate challenges and develop effective solutions will be critical in driving performance and efficiency. You will also need to effectively communicate complex data and strategies to both internal teams and external stakeholders. With a passion for growth and a customer-centric mindset, you will play a key role in developing and implementing targeted campaigns that resonate with the target audience and enhance the overall customer experience. Finally, your hands-on approach will be essential for managing campaigns from planning to execution and optimization.This role is based in San Francisco, California.Responsibilities:

• Campaign Management: Lead and optimize performance marketing campaigns across paid search, display, social media, and other digital channels to drive traffic, lead generation, and conversions.
• Data-Driven Optimization: Leverage analytics and performance data to make real-time adjustments, maximizing ROI and reducing customer acquisition costs.
• Cross-Channel Strategy: Develop and implement multi-channel strategies that align with the overall marketing goals and core audience segmentation.
• Collaboration: Work closely with the global performance, strategy, commercial, and analytics teams to ensure campaigns are aligned with broader marketing objectives.
• Budget Management: Manage performance marketing budgets, making data-backed recommendations to optimize spending and improve campaign efficiency.
• Reporting & Analysis: Produce detailed performance reports, identifying trends and insights to continuously improve campaigns and inform future strategies.
• Test & Learn: Conduct A/B tests on creative, targeting, and landing pages to continually improve performance.Who you areWe're looking for people who meet the minimum qualifications for this role. The preferred qualifications are great to have, but are not mandatory.Minimum qualifications:
  • 5+ years of experience in performance marketing with a proven track record of managing and optimizing paid digital campaigns.
  • Expertise in Google Ads, Meta Ads, LinkedIn, and programmatic advertising platforms. Strong understanding of data analytics, conversion optimization, and tracking tools (e.g., Google Analytics, SEMRush, etc.).
  • Ability to work with cross-functional teams and manage multiple projects in a fast-paced environment.
  • Excellent communication and reporting skills with an emphasis on presenting performance data and actionable insights.Preferred qualifications:
    • Experience in a pre-IPO, startup environment.
    • Experience collaborating with global teams.
    • Experience being highly autonomous and self-motivated.Equal opportunityAirwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don't regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.
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Keywords: Airwallex, Mountain View , Performance Marketing Manager, Executive , San Francisco, California