Senior Product Marketing Manager, Competitive Intelligence

Company: Cervin
Location: San Francisco
Posted on: November 6, 2024

Job Description:

About the Job: LaunchDarkly is looking for a Senior Product Marketing Manager, Competitive Intelligence to help drive our mission to empower all teams to deliver, control, and measure their software through feature management. In this role, you will become a cross-functional leader and subject matter expert on LaunchDarkly's competitive landscape and combine a technical assessment of competitor products with market insights to arm our Sales team with the information they need to successfully navigate competitive conversations. You will also partner closely with product management to inform future strategy, and work closely with other teams in Marketing. We're looking for a self-starter with technical curiosity, experience partnering closely with Sales teams, and the ability to grasp and link technical products and features to customer pain points and business benefits. Prior experience with developer tools is a big plus. Responsibilities:

• Define and scale LaunchDarkly's competitive intelligence program.
• Develop an in-depth technical understanding of competitor products and go-to-market motions.
• Develop product positioning and competitively unique messaging based on user research, market insights, and product knowledge.
• Deliver content and programs to help our sales teams with customer conversations.
• Deliver competitive insights to the product team to help guide future strategy.
• Partner across Marketing to inform campaign ideation and execution. Qualifications:
  • 5+ years of competitive intelligence, product marketing, and/or solutions engineering in B2B SaaS or developer software.
  • Demonstrated track record of building successful competitive intelligence programs and content.
  • Exceptional written communication skills and ability to synthesize complex information into clear and concise presentations and plans.
  • Experience presenting to strategic and executive teams.
  • Ability to build relationships and influence across all levels of the organization, especially the field.
  • A bachelor of science in marketing or a degree in business preferred.
  • Preferred: experience with developer/devops products. Pay: Target pay range for a Level P4 in San Francisco/Bay Area: $165,000 - $194,000* *Restricted Stock Units (RSUs), health, vision, and dental insurance, and mental health benefits in addition to salary. LaunchDarkly operates from a place of high trust and transparency; we are happy to state the pay range for our open roles to best align with your needs. Exact compensation may vary based on skills, experience, degree level, and location. About LaunchDarkly: Modern software delivery was supposed to be the foundation for a thriving digital business but reality has proven otherwise. Slow, inefficient development cycles, costly outages, and fragmented customer experiences are preventing developers from building their best software. The LaunchDarkly platform helps developers innovate on new features faster while protecting them with a safety valve to instantly rewind when things go wrong. Developers can target product experiences to any customer segment and maximize the business impact of every feature. And by gradually rolling out new application components, they escape nightmare 'big-bang' technology migrations. The LaunchDarkly platform was built to guide engineers to the next frontier of DevOps by:
    • Improving the velocity and stability of software releases, without the fear of end customer outages.
    • Delivering targeted experiences by easily personalizing features to customer cohorts.
    • Maximizing the business impact of every feature through the ability to experiment and optimize.
    • Coordinating the release and optimization of software to provide consistent experiences across mobile platforms and device types.
    • Improving the effectiveness and productivity of engineering teams, by providing insights into engineering cadence and stability. At LaunchDarkly, we believe in the power of teams. We're building a team that is humble, open, collaborative, respectful and kind. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status. LD invites any applicant to review our written Affirmative Action Plan. To do so, contact People Ops at . Do you need a disability accommodation? Fill out this and someone from our People Operations team will contact you for assistance.
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Keywords: Cervin, Mountain View , Senior Product Marketing Manager, Competitive Intelligence, Executive , San Francisco, California