Senior Account Based Marketing Manager San Francisco, California, United States

Company: Tbwa Chiat/Day Inc
Location: San Francisco
Posted on: November 14, 2024

Job Description:

About CheckrCheckr builds people infrastructure for the future of work. We've designed a faster-and fairer-way to screen job seekers. Established in 2014, Checkr puts modern technology powered by machine learning in the hands of hiring teams, helping to hire great new people with an experience that's fast, smooth, and safe. Checkr has over 100,000 customers including DoorDash, Coinbase, Lyft, Instacart, and Airtable.Are you ready to take your integrated marketing skills to the next level? Join Checkr's Revenue Marketing team and lead the charge in shaping our account-based campaigns strategy and engine. Your role will be pivotal in driving pipeline and revenue growth for Mid-Market and Enterprise customers. If you're a strategic thinker, a hands-on executor, data-driven, and a collaborator at heart, we want to hear from you.What you'll do

• Strategy: Develop the full-funnel integrated campaign strategy targeting Checkr's Ideal Customer Profiles (industry focus) to fuel pipeline and revenue growth.
• Execution: Own the execution and optimization of ICP campaigns across web, email, advertising, webinars, direct mail, outbound, and direct mail channels in partnership with the Partnership and Field Events team.
• Messaging: Craft compelling messaging and copy across landing pages, email, advertising, and Outreach sequences in collaboration with Sales, Product Marketing, and Content teams.
• Creative: Partner with the brand team to test and optimize creative concepts for promotion across campaign channels.
• Audience: Identify and manage target audience lists in partnership with RevOps, PMM, and Sales for marketing engagement and sales outbounds.
• Manage: Own paid social channels (LinkedIn, Meta) in partnership with our ad agency and direct mail program (Sendoso) and pilot new 3rd party industry vendors to fuel acquisition efforts.
• Stakeholders: Collaborate and partner with Sales Development and Business Development Representatives to own and optimize lead hand-off processes and conversion targets.
• Analytics: Measure and communicate progress to meeting and exceeding key performance indicators (KPIs) across campaign channels. Analyze, assess, and identify areas for improvement.What you bring
  • 5+ years of experience in email marketing in the B2B SaaS space.
  • Ability to work strategically and tactically across multiple campaigns and channels.
  • Courage to take the initiative, pilot, and evaluate new program types.
  • Experience using data and metrics to develop strategy and drive program improvements.
  • Well-organized with great attention to detail.
  • Excels at cross-functional collaboration across multiple organizations.
  • Proficient in Salesforce (CRM), Marketo (MA), Asana (Project Management), and Google Suite.What you'll get
    • A fast-paced and collaborative environment.
    • Learning and development allowance.
    • Competitive compensation and opportunity for advancement.
    • 100% medical, dental, and vision coverage.
    • Up to $25K reimbursement for fertility, adoption, and parental planning services.
    • Flexible PTO policy.
    • Monthly wellness stipend, home office stipend.At Checkr, we believe a hybrid work environment strengthens collaboration, drives innovation, and encourages connection. Our hub locations are Denver, CO, San Francisco, CA, and Santiago, Chile. Individuals are expected to work from the office 2 to 3 days a week.Equal Employment Opportunities at CheckrCheckr is committed to hiring talented and qualified individuals with diverse backgrounds for all of its tech, non-tech, and leadership roles. Checkr believes that the gathering and celebration of unique backgrounds, qualities, and cultures enriches the workplace.
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