Associate Marketing Manager, Originals (Hulu)
Company: SupportFinity---
Location: San Jose
Posted on: October 19, 2024
Job Description:
Associate Marketing Manager, Originals (Hulu)Hulu is seeking an
Originals Associate Marketing Manager within the Hulu Originals
Marketing Team who will support our animated and scripted slate of
Original series. We are looking for a strategic marketer who will
ideate and support creative thinking on Hulu Originals campaigns.
You will bring your love of animation and entertainment combined
with a desire to grow your brand-building expertise, media-savvy,
and creative insight to build outstanding campaigns that drive
awareness and engagement of Hulu Originals. The candidate will
support the marketing lead for Hulu Originals across all titles and
should be highly organized, ambitious, disciplined, and able to
work effectively cross-departmentally to understand key players,
communicate effectively among them and gain buy-in. This position
requires you to hit the ground sprinting.Primary
Responsibilities:
- Support the development of strategy, positioning, and target
audiences for Hulu Original animated and scripted series. You will
support the socialization of the marketing strategy across all
integrated departments, as well as key partners including executive
teams, development, and producers/creators.
- Manage cross-functional team planning to develop and execute
360 campaigns, collaborating with creative partners and
cross-functional teams to deliver assets for the campaigns.
- Attend and organize key meetings, developing campaign recaps
and updates, and using project documents (marketing trackers,
timelines, status reports, budget reviews, etc.) to ensure
execution against goals.
- Work with external marketing partners/agencies to develop and
implement "big idea" marketing initiatives and apply them across
digital, social, paid media, earned media, etc.
- Ensure resources are prioritized by managing and driving key
deadlines and deliverables across cross-functional teams.
- Execute marketing plans that extend and enhance our ability to
reach new and existing audiences and meet show-specific & company
goals.
- Analyze the effectiveness of media and marketing data to better
optimize spend and performance across various marketing
channels.
- Track budget and spend.
- Investigate and track industry trends and innovative media
opportunities to optimize future campaigns.Basic Qualifications:
- 3 years minimum of relevant experience in marketing original
entertainment content and a proven history of executing content
marketing campaigns.
- Interest in animation.
- Ability to think strategically and creatively.
- Self-starter, curious mindset, and a willingness to learn.
- Strong analytical and reporting capabilities.
- Proven understanding of media/advertising and entertainment
marketplace.
- Ability to partner with multiple constituencies in a team
environment.
- A strong creative eye and presentation skills.
- Client and/or Agency experience a plus.
- Computer proficiency; highly skilled in PowerPoint and
Excel.
- Excellent work ethic and a positive, can-do attitude.
- Exceptional attention to detail and follow-through.Please note
that this role is currently located in the Santa Monica offices.
The team is expected to transfer to Burbank in 2025.The hiring
range for this position in Santa Monica, CA is $78,200 to $104,800
per year. The base pay actually offered will take into account
internal equity and may vary depending on the candidate's
geographic region, job-related knowledge, skills, and experience
among other factors. A bonus and/or long-term incentive units may
be provided as part of the compensation package, in addition to the
full range of medical, financial, and/or other benefits, dependent
on the level and position offered.
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Keywords: SupportFinity---, Mountain View , Associate Marketing Manager, Originals (Hulu), Advertising , San Jose, California
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